Email marketing pricing & fit calculator (estimate)
If you are close to choosing a tool, what you really want to know is:
- how much you might pay given your list size
- how volume (emails/month) and automation needs can change pricing
- whether you should look at a simple newsletter tool, a suite or advanced automation
This page gives you a qualitative estimate and points you to official pricing pages.
Important: this does not calculate exact prices. We always recommend checking the official pricing pages before deciding.
1. Use the calculator to place yourself
Start with your own numbers:
Quick calculator (volume + fit)
Adjust your list size, email frequency and needs. We’ll show which type of platform tends to fit best and what level of relative investment to expect.
Quick comparison for your case
Fit and investment are qualitative and approximate. Always confirm exact pricing on the official pages.
Focus on simple email and newsletters. Usually feels lighter in complexity and cost for small teams and creators.
Broader suite (email + other channels). Makes sense when you want multichannel or some light CRM.
Designed for more advanced automation and complex funnels. Tends to pay off when you already have volume and flows.
Very oriented to creators and newsletter-first businesses. Great when your business revolves around content/courses.
More like a marketing suite. Useful when you want more than email (funnels, webinars, etc.).
- This calculator does NOT give exact prices: it’s meant to orient you on which type of tool to look at.
Take note of:
- contacts (list size)
- emails/contact/month (newsletters + automations + promos)
- whether you need advanced automation, multichannel or some CRM
From there you'll see a recommended tool and a rough sense of expected investment level.
2. See official pricing by tool
When you want to go deeper into concrete plans and tiers, check:
- MailerLite pricing: https://www.mailerlite.com/pricing
- Brevo pricing: https://www.brevo.com/pricing/
- ActiveCampaign pricing: https://www.activecampaign.com/pricing
- GetResponse pricing: https://www.getresponse.com/pricing
- Kit pricing: https://convertkit.com/pricing
Each provider explains how price scales (contacts, emails/month, or a mix).
3. When does it make sense to pay more?
Paying for a more advanced or broader tool makes more sense when:
- your funnels are already complex (several branches, multiple products)
- you care about deeper reporting and lead scoring
- you want to combine email with other channels (SMS, WhatsApp, etc.)
- your team is hitting the limits of "just a simple newsletter tool"
If you are still at the stage of:
- a weekly/bi-weekly newsletter
- a couple of basic automations
- small business / creator with limited time
… a simpler option often wins on time, focus and total cost.